Privacy policy

I take data protection and your privacy very seriously. Please read this policy for details on how I use your information.


This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, is described as information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When registering to The Trail Hunter Newsletter on our site, as appropriate, you will be asked to enter your name and email address so we can send you marketing and communications in the form of emails sent from MailChimp. To see MailChimp’s privacy and terms click here for privacy and here for terms

When do we collect information?

We collect your name and email address from you when you subscribe to our newsletter, respond to a survey, fill out our contact form or provide us with feedback on our website.

How do we use your information?

We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To administer a contest, promotion, survey or other site feature.
  • To ask for ratings and reviews of services or products
  • To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We do not use Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by Russell Hepton who curates the content for and communicates to users of Russell Hepton holds special access rights to such systems, and is required to keep the information confidential.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognise your browser and capture and remember certain information. For instance, we use cookies to help us remember and track your behaviour on 3rd party sites such as Amazon, Ebay and many other retailers worldwide after clicking on them from in order to receive financial commissions on our promotion of the retailer’s products or services. They are also used to help us understand your behaviour based on site activity on, such as where you click, how far you scroll down the page and how long you spend on the website. This enables us to provide you with an improved website. We also use cookies to help us compile aggregate data about site traffic and site interaction using Google Analytics so that we can amend the design, layout and site map of to improve the user experience of the website.

We use cookies to:
  • Understand and save user’s behaviour such as clicks, scroll distance and time spent on the site to amend the design, layout and site map to provide a better user experience of
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences in the future.
  • To track your behaviour on third party websites such as Amazon, Ebay and other worldwide online retailers in order to earn financial commissions based on affiliate programs provided by the third party retailer and affiliate networks.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If users disable cookies on their web browser:

If you turn cookies off, we will not be able to track your behaviour on 3rd party retailer’s websites in order to earn financial commissions based on whether you buy a product on their website if you click the “buy now” link on

We will not be able to track your behaviour on to see how long you spend on the website, where you click or how far your scroll in order to amend and improve the website design and user experience.

Third party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

After clicking affiliate links on we will not be responsible for any purchases, experiences, loss or damage experienced on those third party websites.

Third party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we allow third-party behavioural tracking.

In the event of a data breach

We will notify you via email within 7 business days.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

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